Coca-Cola x Star Wars: Refresh Your Galaxy
Fandom, you had me at Coca-Cola x Star Wars cans/bottles! This Jedi can’t wait to enjoy a cold one with Stormtroopers, Rebels, and even Darth Vader at San Diego Comic Con! It’s open to the public from Thursday to Sunday, and I plan to grab a bottle and have fun at the activation.
Fandom in partnership with Coca-Cola has create a fan experience called the Holocreator in support of “Coca-Cola x Star Wars: Refresh Your Galaxy,” Coca-Cola’s latest campaign, celebrating the power of connection and fandom that brings us together through the iconic Star Wars universe.
You can live out your Star Wars fantasy inside a custom Coca-Cola-themed augmented reality (AR) experience – the HOLOCREATOR. Attendees can record their very own holographic message with memorable Star Wars inspired backdrops. Doesn’t matter if you are a Stormtrooper trying to make it to the end of the shift or a bounty hunter, you can share messages of community and connection in the style of a Star Wars hologram transmission.
The fan activation at SDCC is part of a month-long North American collaboration between Fandom and Coca-Cola across the US and Canada that will reach fans on social media, custom content, and experiential activations.
| WHERE: San Diego Comic-Con Convention Center Offsite Activation 333 First Ave, San Diego, 92113 |
| WHEN: Thursday, July 24 – Saturday, July 26 from 10:30 am – 7 pm Sunday, July 27 from 11 am – 4 pm |
What bottle/can do you hope to grab and share with the Empire or Rebels?


