Arclight Women in Entertainment Workshop May 17 – 19, 2016

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I’m excited that Arclight supports diversity in film with not simply screening indie films from women, people of color and LGBT but also has a series of workshops talking about the business of entertainment! I just saw that the new Women in Entertainment Workshop will take place May 17 – 19 at Sonoma Wine Garden in Santa Monica.

The three workshops will focus on production, marketing and distribution of film and television with movers and shakers including:

Susan Cartsonis (Storefront Pictures), Julie Lynn (Mockingbird Pictures), Gabriela Cowperthwaite (Director, Producer, Writer, Blackfish), Carolyn Harris (Skydance Television), Theresa Won (Myriad Pictures), Jennifer Cochis (Los Angeles Film Festival), Dalia Ganz (Freeform), and Joseph Beyer (Sundance Institute) among others.

 

These panels are one of the hardest tickets to get in hollywood and the deadline to apply for tickets is May 6! YES May SIXTH so apply TODAY (yes I’m shouting but am very excited at the opportunity). You can apply for tickets at www.arclightwomen.com/wie-workshop. The deadline for applications is May 6, 2016.

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Tuesday, May 17, 2016: Production

The production workshop provides a forum for industry professionals, producers, and directors to explore essential roles, tasks and obstacles faced by film and television producers. This workshop will explore the role of the producer; working with writers, production overview and management; budgets; packaging presentations and post production.

SPEAKERS: Susan Cartsonis, Storefront Pictures; Julie Lynn, Mockingbird Pictures; Gabriela Cowperthwaite, ‘Black Fish’

 

Wednesday, May 18, 2016: Distribution

Advances in technology have completely rewritten the rules for distribution. New avenues for distribution are constantly emerging and this workshop will focus how content creators should navigate the current entertainment landscape – from traditional feature platforms to online film and television markets. Participants will hear from esteemed industry executives and discuss the opportunities, challenges, tactical strategies and financial models associated with connecting storytellers to audiences.

SPEAKERS: Carolyn Harris, Skydance Television; Theresa Won, Myriad Pictures; Jennifer Cochis, Los Angeles Film Festival; Missy Laney, BitTorrent 

 

Thursday, May 19, 2016: Marketing

This workshop will discuss cutting edge tools and techniques for developing a marketing strategy to generate a market interest for film and television, amongst both industry and mainstream audiences. We will discuss trends from how to develop cutting-edge out of the box creative campaigns, to marketing including paid marketing, direct-to-fan engagement, social media, influencers, events, and festivals, and other digital tools. Topics will include the planning, development, execution, and evaluation of a marketing campaign while revealing the insights and challenges met by industry executives along the way.

SPEAKERS: Dalia Ganz, Freeform, Disney – ABC Television Group; Joseph Beyer, Sundance Institute; Julie Candelaria, Gravitas Ventures; Robin Geisen, Creative Artists Agency

Each workshop will take place between 12:30-2:30pm with a full lunch. Parking is available at Santa Monica Place. 

395 SANTA MONICA PIER #300, SANTA MONICA, CA

 

 

ArcLight’s Executive Vice President, Gretchen McCourt

“As women, our leadership roles keep expanding and with them, the challenges we face in the entertainment industry. We want to be sure that we are not only shining a light on the most prevalent issues that women face in the industry, but also providing women with the tools to succeed,” states Gretchen McCourt. “The launch of the workshop series is a developmental opportunity for emerging creative talent to learn from industry leaders in an intimate setting where they can freely ask questions and learn from these role models and their experiences.”

 

About ArcLight Cinemas

ArcLight Cinemas, created by Pacific Theatres, a privately owned, Los Angeles based company with 60 years of theatrical exhibition history throughout California, Hawaii and Washington is a premiere moviegoing experience with an unparalleled commitment to bringing a variety of rich cinematic content to moviegoers in all markets. ArcLight Cinemas operates eight theaters in California including Hollywood, Pasadena, Sherman Oaks, El Segundo, Santa Monica, Culver City and La Jolla, as well as one theater in Bethesda, Md, Chicago and Glenview, Ill, with a new location in Boston for early 2018. ArcLight also owns and operates the historic Cinerama Dome and programs the TCL Chinese Theatre and IMAX in Hollywood. Pacific Theatres currently operates theaters in Los Angeles that include The Grove and The Americana at Brand in Glendale, Calif. Additional information about ArcLight Cinemas is available at www.arclightcinemas.com/  

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