It’s always great to see a friend again so I ecstatic to see the new Hyundai Kona Iron Man Edition at San Diego Comic-Con. It’s the fan girl/boy SUV of your dreams as the Kona was reimagined in Iron Man iconic red and gold, a nod to the Iron Man Armor with exterior and interior design in the Kona Iron Man Limited Edition made to order crossover available for production in 2019.
“Seeing this car come to life is like wish fulfillment for so many of us,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armor!”
I briefly spoke with Dean Evans about why they selected Kona to carry on the Marvel collaboration and when everyone can purchase the Kona Iron Man Edition to fight the ‘Green Goblin’ or personal arch nemesis (Gas Stations)! As you can see from the video the Kona Iron Man Edition has been inspired by the facemark and eye shape of the Iron Man Suit. It’s ‘Stark Industry’ made as can be seen from the door decals, the 18-inch alloy wheels with Iron Man Mask Center Caps (unique to this edition), and the exclusive Iron Man Red with matte gray. The interior of the crossover has numerous unique designs including an Iron Man shift lever knob, custom seat design, Tony Stark’s signature on the instrument panel, a head’s up display and center stack.
“Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash up,” said Dean Evans, chief marketing officer, Hyundai Motor America. “The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike.”
The Kona Iron Man Edition is the latest project to emerge from the ongoing collaboration between Marvel and Hyundai. This summer, the all-new 2019 Veloster Turbo appears in Marvel Studios’ Ant-Man and The Wasp. That integration was accompanied by a fully integrated marketing campaign that included new commercials and an interactive sweepstakes offering fans a chance to attend a pre-release screening of the film.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.