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SpongeBob SQUAREPANTS is twenty years old and Nickelodeon is celebrating like only our favorite undersea friend can! Kids met SpongeBob on July 17, 1999 and it’s still number one with characters, a Tony award-winning Broadway musical and fans all over the world.

“The tiny residents of Bikini Bottom have held the world’s attention for a remarkable 20 years and we owe it all to the monumental creator Stephen Hillenburg,”said Ramsey Naito, EVP, Animation Production and Development, Nickelodeon. “This anniversary special is a love letter to everyone in the universe of SpongeBob, from the fans across the globe to the incredible creative team, crew and talent who continue to bring these great characters to life.”

It’s going to be the ‘Best Year Ever’ and the celebration starts Friday, July 12thwith the premier of ‘SpongeBob’s Big Birthday Blowout’. The special will be a mixture of animation and live-actionfor the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton playing live-action doppelgänger versions of the animated characters they voice. In the one-hour special, Patrick and SpongeBob journey to the surface world, where they come across a few familiar characters during lunchtime rush at The Trusty Slab restaurant. Meanwhile, the Bikini Bottom residents set up a surprise party for SpongeBob. The celebration will continue to count down to summer 2020 Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It’s a Wonderful Sponge!

Fans will be able to add to their collection and share SpongeBob love with new toys action figures frommaster toy partner Alpha Group, featuring figures that showcase SpongeBob’s iconic meme moments. They will include a “Masterpiece Meme” line of vinyl figures, bringing to life fan-favorite viral memes like Mocking SpongeBob, Imaginaaation SpongeBob, Surprised Patrick, SpongeGar and Handsome Squidward, and for the first-time ever, SpongeBob toys that incorporate Nickelodeon Slime. SpongeBob is going stylish with Cynthia Rowley for a SpongeBob wetsuit in her New York Fashion Week runway show on Tuesday, Feb. 12. Fans across the United States will be able to see mixed media art installations at pop-up SpongeBob exhibitions from International artist Romero Britto in his trademark vibrant, bold and colourful style! Start celebrating early and subscribe to Nickelodeon SpongeBob SquarePants YouTube channel and get ready to play new global mobile game for kids and kids at heart being fry cook in Bikini Bottom. But the tech doesn’t end on your phone/tablet or youtube because brand-new short-form content will be across social media platforms celebrating favorite episodes, cast moments, fandom and more on YouTube, Facebook Watch, Instagram and Twitter!

 How will you celebrate SpongeBob’s Birthday? Leave a comment below and post photos of your SpongeBob love! 

SpongeBob SquarePants is currently seen in 208 countries and translated into more than 55 languages.  The series is created by Stephen Hillenburg. Marc Ceccarelli and Vincent Waller serve as co-executive producers. SpongeBob SquarePants is produced by Nickelodeon in Burbank.

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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