Calling all Star Wars fans you HAVE to go to the 2015 LA Auto Show for ONE reason! No not to look at cars (well you have to look at cars!) but no the the most important reason ever is to see the Fiat 500e Storm Trooper Concept car on display (sadly at this time Fiat does not plan to release it as a special edition <waahhh>) inspired by the new ‘Star Wars: The Force Awakens‘ opening December 18. While you count down the days to see the most anticipated movie this year you can get your Star Wars fix drooling over this car a collaboration with Lucasfilm and FCA US as part of the promotional campaign of the film. I was very lucky to be able to briefly film the interior of the car and interview Bob Broderdorf, Fiat Brand Director North America!
From the first glance of the Fiat 500e you can see it’s inspired by the Empire’s First Order Stormtrooper’s new armor (tour of interior and exterior of car cherrylosangeles @youtube). The 500e is in black and white on the exterior from the tires to the hood with an attention to detail that is appealing to die hard and casual fans. But Fiat also kept it team Empire on the inside with custom front and rear seats upholstered in leather and Alcantara®. The entire interior has the ‘Star Wars’ logo and First Order insignia on the leather wrapped steering wheel, the black/white dashboard and that all of the Fiat emblems have been replaced with the Stormtrooper helmet. The Fiat 500e stormtrooper was created by Garage Italia Customs and they merged Italian style with Star Wars Geek Chic! Even Princess Leia wouldn’t mind being placed under ‘car arrest’ and driven around the death star <guffaw>.
About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.
In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel drive confidence. The all-new Fiat 500X arrived at FIAT studios in the second quarter of 2015.