This blerd is counting down the days to see the Solo origin story that will show how Han, Chewie and the game with Lando that had them winning the Millennium Falcon! So imagine my excitement when Lucasfilm saying that Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec are working on a worldwide promotional campaign to support “Solo: A Star Wars Story,”opening on May 25.
I’m not sure what the other brands will do but I KNOW Nissan will have this fangirl carchick squealing like a piglet! Nissan’s collaboration from the last two films had me oohing at the LA Auto show with all the cars I’d want if I had a million dollars and a twenty car garage! Heck that Titan Truck At-At had me thinking I might switch sides for the Empire (they have ALL the best toys and the most stylish uniforms).
Really when the Nissan design team collaborates with a film they don’t come to play because the Nissan Leaf car’s designed for ‘A Wrinkle in Time’ impressed me with the spirit of the three guiding women.
“Our six promotional partners for ‘Solo: A Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. In calendar year 2017, the Nissan Group sold 1.59 million vehicles in the U.S., setting an all-time record. Nissan has more than 22,000 employees (including 17,000 manufacturing jobs) and four manufacturing plants in the U.S. capable of producing nearly one million vehicles annually. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan vehicles can be found online at www.nissanusa.com , or visit the U.S. media sites www.nissannews.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary “Star Wars” and “Indiana Jones” franchises. Lucasfilm Ltd. is headquartered in Northern California.
Lucasfilm, the Lucasfilm logo, “Star Wars” and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2018 & TM Lucasfilm Ltd. All Rights Reserved.
About “Solo: A Star Wars Story”
Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the “Star Wars“ saga’s most unlikely heroes.
The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge and Paul Bettany.
“Solo: A Star Wars Story” opens in U.S. theaters on May 25, 2018.